Apple City and other company towns

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Apple City was an idea for a walkable urban center in the heart of Cupertino, CA – the city that houses Apple’s headquarters. It was designed after Steve Jobs proposed his own Apple City in 2011, but Jobs’ idea centered around a huge building designed to house 12,000 employees. Critics compared it to the Pentagon, and many people decried it as furthering the suburban sprawl problem.

So in response to Jobs’ idea, architect Hillel Schocken proposed to Jobs himself via email the idea of an urban center that focused on the individual. He wrote:

It is odd because even in the USA people are beginning to realize the ills of suburbia and urban sprawl, both concepts belonging to the middle of the last Century. A project the size of yours could mark the beginning of a new era in American urbanism, an era that puts human beings before the…

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